Hasbro trademarks that are related to ponies:
https://tmsearch.uspto.gov/bin/gate.exe?f=searchss&state=4802:dxgp1e.1.1

My Little Pony:
Serial Number	88320737
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Children's books; Coloring books; Comic books; Sticker books; Wrapping paper; Children's activity books. FIRST USE: 20140700. FIRST USE IN COMMERCE: 20140700

Serial Number	87659271
Goods and Services	IC 041. US 100 101 107. G & S: Entertainment services, namely, the provision of continuing shows, programs, movies and webisodes featuring animation delivered by television, satellite, and the internet; providing on-line non-downloadable videos featuring music and animation; entertainment services, namely, providing temporary use of non-downloadable computer games. FIRST USE: 20101001. FIRST USE IN COMMERCE: 20101001

Serial Number	86555391
Goods and Services	(ABANDONED) IC 029. US 046. G & S: Dairy-based beverages; vegetable-based food beverages; fruit-based food beverages; yogurt-based beverages; coconut-based beverages used as a milk substitute; milk beverages containing fruits; milk based beverages containing fruit juice; peanut-based food beverages; soy-based food beverage used as a milk substitute; nut and seed-based milks for use as a milk substitute

Serial Number	85199195
Goods and Services	IC 028. US 022 023 038 050. G & S: Toy ponies and accessories for use therewith. FIRST USE: 20101001. FIRST USE IN COMMERCE: 20101001

Serial Number	85029390
Goods and Services	IC 028. US 022 023 038 050. G & S: Toy ponies and accessories for use therewith. FIRST USE: 20030404. FIRST USE IN COMMERCE: 20030404

Serial Number	77918669
Goods and Services	IC 041. US 100 101 107. G & S: Entertainment services, namely, an on-going animated television series for children. FIRST USE: 20101010. FIRST USE IN COMMERCE: 20101010

Serial Number	76397831
Goods and Services	IC 009. US 021 023 026 036 038. G & S: pre-recorded video cassette tapes and DVD's featuring animated programs for children. FIRST USE: 20030630. FIRST USE IN COMMERCE: 20030630

Serial Number	76370545
Goods and Services	IC 009. US 021 023 026 036 038. G & S: computer game programs. FIRST USE: 19980908. FIRST USE IN COMMERCE: 19980908



EQUESTRIA GIRLS:
Serial Number	88320636
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Children's books; Coloring books; Sticker books; Children's activity books. FIRST USE: 20150800. FIRST USE IN COMMERCE: 20150800

Serial Number	85805634
Goods and Services	IC 028. US 022 023 038 050. G & S: Dolls, doll clothing and doll accessories. FIRST USE: 20130801. FIRST USE IN COMMERCE: 20130801
IC 041. US 100 101 107. G & S: Entertainment services, namely, an on-going animated television series for children. FIRST USE: 20130901. FIRST USE IN COMMERCE: 20130901

Serial Number	85804403
Goods and Services	IC 028. US 022 023 038 050. G & S: Toy ponies and accessories for use therewith. FIRST USE: 20130801. FIRST USE IN COMMERCE: 20130801



G4:

Pinkie Pie:
Serial Number	76448438
Goods and Services	IC 028. US 022 023 038 050. G & S: toy ponies and accessories for use therewith.


Rainbow Dash:
Serial Number	76448437
Goods and Services	IC 028. US 022 023 038 050. G & S: toy ponies and accessories for use therewith. FIRST USE: 20030411. FIRST USE IN COMMERCE: 20030411


Twilight Sparkle:
Serial Number	85225128
Goods and Services	IC 028. US 022 023 038 050. G & S: Toy ponies and accessories for use therewith. FIRST USE: 20101201. FIRST USE IN COMMERCE: 20101201


Applejack:
Serial Number	77956211
Goods and Services	IC 028. US 022 023 038 050. G & S: toy ponies and accessories for use therewith. FIRST USE: 20110131. FIRST USE IN COMMERCE: 20110131


Rarity:
Serial Number	85218897
Goods and Services	IC 028. US 022 023 038 050. G & S: Toy ponies and accessories for use therewith. FIRST USE: 20101201. FIRST USE IN COMMERCE: 20101201


Fluttershy:
Serial Number	76527360
Goods and Services	IC 028. US 022 023 038 050. G & S: toy ponies and accessories. FIRST USE: 20031130. FIRST USE IN COMMERCE: 20031130


Ponyville:
Serial Number	76488139
Goods and Services	IC 028. US 022 023 038 050. G & S: Toy ponies and accessories for use therewith. FIRST USE: 20030404. FIRST USE IN COMMERCE: 20030404


Friendship is Magic:
Serial Number	85064030
Goods and Services	IC 028. US 022 023 038 050. G & S: Toy ponies and accessories for use therewith; plush toy animals. FIRST USE: 20110827. FIRST USE IN COMMERCE: 20110827

Serial Number	85067243
Goods and Services	IC 009. US 021 023 026 036 038. G & S: Pre-recorded digital video discs featuring animated entertainment content. FIRST USE: 20110908. FIRST USE IN COMMERCE: 20110908

Serial Number	85067584
Goods and Services	IC 041. US 100 101 107. G & S: Entertainment services, namely, an ongoing animated television series for children. FIRST USE: 20101010. FIRST USE IN COMMERCE: 20101010

Serial Number	85067242
Goods and Services	IC 016. US 002 005 022 023 029 037 038 050. G & S: Books, namely, children's activity books and story books. FIRST USE: 20120601. FIRST USE IN COMMERCE: 20120601


Princess Celestia:
Serial Number	85067248
Goods and Services	IC 028. US 022 023 038 050. G & S: Toy ponies and accessories for use therewith. FIRST USE: 20110827. FIRST USE IN COMMERCE: 20110827


Scootaloo:
Serial Number	76689676
Goods and Services	IC 028. US 022 023 038 050. G & S: toy ponies and accessories for use therewith. FIRST USE: 20080101. FIRST USE IN COMMERCE: 20080101


Sweetie Belle:
Serial Number	76682386
Goods and Services	IC 028. US 022 023 038 050. G & S: Toy ponies and accessories for use therewith. FIRST USE: 20080201. FIRST USE IN COMMERCE: 20080201


Cheerilee:
Serial Number	76642765
Goods and Services	IC 028. US 022 023 038 050. G & S: Toy ponies and accessories for use therewith. FIRST USE: 20061201. FIRST USE IN COMMERCE: 20061201


SUNNY DAZE:
Serial Number	85068360
Goods and Services	IC 028. US 022 023 038 050. G & S: Toy ponies and accessories for use therewith. FIRST USE: 20110801. FIRST USE IN COMMERCE: 20110801


G5:

SUNNY STARSCOUT:
Serial Number	90546074
Goods and Services	IC 028. US 022 023 038 050. G & S: Toys, games and playthings

Serial Number	90546040
Goods and Services	IC 041. US 100 101 107. G & S: Entertainment services, namely, the production and distribution of motion pictures, ongoing television programs, television game shows, and animated television series; entertainment services, namely, ongoing programs in the field of children's entertainment accessible by television, satellites, radio, audio, video, electronic media and computer networks; entertainment services, namely, providing online computer games and interactive multiplayer online games via global networks; entertainment services, namely, the production of pre-recorded dvds featuring films, motion pictures, shows, animated cartoons and audio-visual presentations; entertainment services, namely, organizing and conducting conventions, exhibitions, fan clubs and social gatherings for entertainment purposes and in the fields of toys, animation, comic books, popular culture, television and film; location based entertainment, namely, live exhibitions, events and interactive experiences in the field of children's and family entertainment; entertainment services in the nature of organizing social entertainment events; entertainment services, namely, the provision of continuing shows, programs, movies and webisodes featuring animation delivered by television, satellite, and the internet; providing on-line non-downloadable videos featuring music and animation; entertainment services, namely, providing temporary use of non-downloadable computer games


HITCH TRAILBLAZER:
Serial Number	90546072
Goods and Services	IC 028. US 022 023 038 050. G & S: Toys, games and playthings

Serial Number	90546035
Goods and Services	IC 041. US 100 101 107. G & S: Entertainment services, namely, the production and distribution of motion pictures, ongoing television programs, television game shows, and animated television series; entertainment services, namely, ongoing programs in the field of children's entertainment accessible by television, satellites, radio, audio, video, electronic media and computer networks; entertainment services, namely, providing online computer games and interactive multiplayer online games via global networks; entertainment services, namely, the production of pre-recorded dvds featuring films, motion pictures, shows, animated cartoons and audio-visual presentations; entertainment services, namely, organizing and conducting conventions, exhibitions, fan clubs and social gatherings for entertainment purposes and in the fields of toys, animation, comic books, popular culture, television and film; location based entertainment, namely, live exhibitions, events and interactive experiences in the field of children's and family entertainment; entertainment services in the nature of organizing social entertainment events; entertainment services, namely, the provision of continuing shows, programs, movies and webisodes featuring animation delivered by television, satellite, and the internet; providing on-line non-downloadable videos featuring music and animation; entertainment services, namely, providing temporary use of non-downloadable computer games


IZZY MOONBOW:
Serial Number	90546068
Goods and Services	IC 028. US 022 023 038 050. G & S: Toys, games and playthings

Serial Number	90546020
Goods and Services	IC 041. US 100 101 107. G & S: Entertainment services, namely, the production and distribution of motion pictures, ongoing television programs, television game shows, and animated television series; entertainment services, namely, ongoing programs in the field of children's entertainment accessible by television, satellites, radio, audio, video, electronic media and computer networks; entertainment services, namely, providing online computer games and interactive multiplayer online games via global networks; entertainment services, namely, the production of pre-recorded dvds featuring films, motion pictures, shows, animated cartoons and audio-visual presentations; entertainment services, namely, organizing and conducting conventions, exhibitions, fan clubs and social gatherings for entertainment purposes and in the fields of toys, animation, comic books, popular culture, television and film; location based entertainment, namely, live exhibitions, events and interactive experiences in the field of children's and family entertainment; entertainment services in the nature of organizing social entertainment events; entertainment services, namely, the provision of continuing shows, programs, movies and webisodes featuring animation delivered by television, satellite, and the internet; providing on-line non-downloadable videos featuring music and animation; entertainment services, namely, providing temporary use of non-downloadable computer games


PIPP PETALS
Serial Number	90546067
Goods and Services	IC 028. US 022 023 038 050. G & S: Toys, games and playthings

Serial Number	90546012
Goods and Services	IC 041. US 100 101 107. G & S: Entertainment services, namely, the production and distribution of motion pictures, ongoing television programs, television game shows, and animated television series; entertainment services, namely, ongoing programs in the field of children's entertainment accessible by television, satellites, radio, audio, video, electronic media and computer networks; entertainment services, namely, providing online computer games and interactive multiplayer online games via global networks; entertainment services, namely, the production of pre-recorded dvds featuring films, motion pictures, shows, animated cartoons and audio-visual presentations; entertainment services, namely, organizing and conducting conventions, exhibitions, fan clubs and social gatherings for entertainment purposes and in the fields of toys, animation, comic books, popular culture, television and film; location based entertainment, namely, live exhibitions, events and interactive experiences in the field of children's and family entertainment; entertainment services in the nature of organizing social entertainment events; entertainment services, namely, the provision of continuing shows, programs, movies and webisodes featuring animation delivered by television, satellite, and the internet; providing on-line non-downloadable videos featuring music and animation; entertainment services, namely, providing temporary use of non-downloadable computer games


PRINCESS PETALS
Serial Number	90546060
Goods and Services	IC 028. US 022 023 038 050. G & S: Toys, games and playthings

Serial Number	90546007
Goods and Services	IC 041. US 100 101 107. G & S: Entertainment services, namely, the production and distribution of motion pictures, ongoing television programs, television game shows, and animated television series; entertainment services, namely, ongoing programs in the field of children's entertainment accessible by television, satellites, radio, audio, video, electronic media and computer networks; entertainment services, namely, providing online computer games and interactive multiplayer online games via global networks; entertainment services, namely, the production of pre-recorded dvds featuring films, motion pictures, shows, animated cartoons and audio-visual presentations; entertainment services, namely, organizing and conducting conventions, exhibitions, fan clubs and social gatherings for entertainment purposes and in the fields of toys, animation, comic books, popular culture, television and film; location based entertainment, namely, live exhibitions, events and interactive experiences in the field of children's and family entertainment; entertainment services in the nature of organizing social entertainment events; entertainment services, namely, the provision of continuing shows, programs, movies and webisodes featuring animation delivered by television, satellite, and the internet; providing on-line non-downloadable videos featuring music and animation; entertainment services, namely, providing temporary use of non-downloadable computer games


ZIPP STORM
Serial Number	90546054
Goods and Services	IC 028. US 022 023 038 050. G & S: Toys, games and playthings

Serial Number	90546000
Goods and Services	IC 041. US 100 101 107. G & S: Entertainment services, namely, the production and distribution of motion pictures, ongoing television programs, television game shows, and animated television series; entertainment services, namely, ongoing programs in the field of children's entertainment accessible by television, satellites, radio, audio, video, electronic media and computer networks; entertainment services, namely, providing online computer games and interactive multiplayer online games via global networks; entertainment services, namely, the production of pre-recorded dvds featuring films, motion pictures, shows, animated cartoons and audio-visual presentations; entertainment services, namely, organizing and conducting conventions, exhibitions, fan clubs and social gatherings for entertainment purposes and in the fields of toys, animation, comic books, popular culture, television and film; location based entertainment, namely, live exhibitions, events and interactive experiences in the field of children's and family entertainment; entertainment services in the nature of organizing social entertainment events; entertainment services, namely, the provision of continuing shows, programs, movies and webisodes featuring animation delivered by television, satellite, and the internet; providing on-line non-downloadable videos featuring music and animation; entertainment services, namely, providing temporary use of non-downloadable computer games


Previous gens:

Firefly:
Serial Number	74267448
Goods and Services	IC 028. US 022. G & S: toy action figures. FIRST USE: 19910930. FIRST USE IN COMMERCE: 19910930


Butterscotch:
Serial Number	73450963
Goods and Services	IC 028. US 022. G & S: Toy Pony. FIRST USE: 19821004. FIRST USE IN COMMERCE: 19821004